Vintage Tartare promotional round translucent keyring 70s retro

AFW - Antique France Worldwide

Description

This old advertising keyring represents the iconic "Le Tartare" cheese brand. It stands out with its round shape and translucent body, revealing a pale yellow central disk. On this visible side, the inscription "FROMAGE À L’AIL ET AUX FINES HERBES le Tartare" (Garlic and Fine Herbs Cheese Le Tartare) is perfectly legible, printed in green letters typical of 1970s advertising style.

The central part evokes a creamy appearance, true to the color of the fresh cheese it promotes. The text occupies most of the visible surface, with a clear contrast between the main typography and the brand's logo, recognizable by its rounded font. The dark attachment ring connects to the disk by a short-link metal chain, visible in the photo.

The keyring has a simple structure, with no superfluous decorative patterns, which highlights the impact of the advertising message. The transparent edge lets light through, accentuating the visibility of the printed center. The object is photographed resting on carved wooden furniture, which brings out its retro aesthetic.

This type of keyring was frequently distributed in the 70s and 80s by French food brands as promotional material. The object offers a smooth, domed finish, with slightly rounded edges. No other decoration, logo, or text is visible on the presented side.

The chain and ring show a dark patina and some signs of wear, typical of prolonged use. The whole remains functional and true to the advertising spirit of the era.

Condition

Used item, sold as is. Patina and visible signs of wear on the chain and ring, slight signs of age on the translucent surface. The central print remains clearly legible.

Did you know? "Le Tartare" cheese was launched in France in 1964. Its garlic and fine herbs recipe became a benchmark in the fresh cheese category, and the brand often used advertising items, including keyrings, to reinforce its notoriety in the 1970s.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in advertising and vintage items.

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