Vintage Le Tartare advertising keyring, round, translucent, garlic and herb cheese

AFW - Antique France Worldwide

Description

Old advertising keychain, round in shape, featuring a typical design of promotional items from the mid to late 20th century. The central, circular part consists of a translucent, frosted-looking disc, revealing a paper insert in the center. The visible inscription, printed on a light background, explicitly states: "FROMAGE À L’AIL ET AUX FINES HERBES le Tartare" (GARLIC AND HERB CHEESE Le Tartare), with the Le Tartare brand logo at the bottom.

The visible side shows a classic metal ring, connected to the disc by a chain and a swivel attachment. The ensemble presents a retro aesthetic, with sober tones and a slightly patinated effect, characteristic of advertising keychains distributed by French food brands in the 70s-80s. The outer circle features a matte translucent finish, which contrasts with the brighter central window.

This type of keychain was frequently offered as a promotional item by cheese brands, here Le Tartare, known for its garlic and herb specialties. The visual aspect suggests manufacturing in translucent resin or plastic, with no precise material indication in the photo or keywords. The period typography and graphics reinforce the vintage touch of the whole.

The central paper insert, protected under the resin, shows some visible signs of wear: slight color alteration and signs of age, typical of authentic advertising items that have circulated. The ring and chain show a homogeneous metallic patina, with no apparent breakage on the visible side.

The keychain is photographed on carved wooden furniture, highlighting the contrast between the transparency of the plastic and the classic style of the surrounding decor. No other details are visible on the unexposed sides.

Condition

Used item, sold as is. Visible traces of wear and patina, consistent with the age and past use of the keychain. The advertising insert remains legible, and the ring is functional.

Did you know? Le Tartare, an iconic French brand launched in 1964, popularized fresh cheese with garlic and herbs, which has become a staple on cheese boards. Advertising keychains from that era were often distributed in food stores or during national campaigns, marking consumers' daily lives.

AFW Reassurance

Careful packaging, fast shipping, and guaranteed tracking. Professional seller specializing in antique and advertising items.

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