Vintage metal advertising keyring, old regional costume figurine

AFW - Antique France Worldwide

Description

This vintage advertising keychain stands out with its figurine of a woman in traditional regional costume, suspended from a metal ring. The piece features an old-style painted finish, with dominant hues of blue, off-white, and pale pink. The figurine sports a typical headdress, a headscarf with subtle patterns, and an apron dress, evoking a French folk costume, possibly Breton or Norman.

The upper part has a metal attachment ring, connected to the figurine by a rigid, also metallic-looking rod, whose surface shows some traces of oxidation or wear, characteristic of old or vintage items. The figurine, with its rounded contours, features a hand-painted face, with blue eyes, a small red mouth, and brown hair framed by the white headdress. Details of the outfit include a collar adorned with colored dots and a raised apron, adding volume to the piece.

The blue dress is accented with a light beige apron, while the shoes, also in relief, are painted pale yellow. The overall appearance of the figurine shows signs of use, including slight paint chips and some rubbing on prominent areas, testifying to its age and authenticity.

The visible part of the attachment bears a partially legible inscription in red letters, likely related to the original brand or advertisement. This type of keychain was frequently distributed from the 1960s to 1980s by local businesses or at regional events, showcasing traditional costumes and folklore.

The figurine appears to be molded from a metallic-looking material (according to the keywords), then hand-painted, which reinforces its artisanal and retro character. No distinctive marking is visible on the front of the item.

Condition

Used item, sold as is. Shows signs of wear from use, paint chips, and traces of oxidation on the ring, consistent with an old and handled piece.

Did you know? Advertising keychains with costumed figurines were very popular in France starting in the 1960s, notably thanks to manufacturers like Le Tanneur or Quo Vadis workshops. They were often given out by regional businesses to promote their local identity or at folk fairs.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique and vintage items.

Keywords: old keychain, vintage keychain, regional costume figurine, metal keychain, miniature Breton woman, 60s advertisement, old keyring, traditional woman keychain, folklore keychain, advertising figurine, retro keychain, key holder France