Vintage advertising keyring Subito clown old retro 70s

AFW - Antique France Worldwide

Description

Old advertising keychain featuring a colorful clown illustration, with the inscription "subito" clearly visible on the front. The keychain has a triangular shape with rounded edges, typical of promotional products from the 1970s. The front surface reveals a joyful visual: the clown is depicted in bust, white makeup, red nose, wide smile, and disheveled hair. He wears a small blue top hat, an orange bow tie, and a dark jacket, characteristic details of popular advertising graphics of the time.

The visible part of the keychain appears to be made of translucent plastic, hinting at a paper or cardboard insert inside, printed in color. The outline of the keychain shows a slight patina, with some signs of wear and micro-scratches visible from certain angles, without affecting the readability of the central illustration.

The chain and key ring are dark in color, likely metallic with oxidation or a patina of use on the visible part. The whole offers a pronounced retro look, reinforced by the graphic style of the clown and the simple typography of the "subito" brand.

This type of item was frequently used in brand or event promotional campaigns in the 60s-70s, distributed as a gift or advertising support. The clown's design evokes the world of the circus and popular shows, very much in vogue during this period.

Condition

Used item, sold as is. Patina from use, traces of oxidation on the chain and ring, micro-scratches and marks visible on the plastic surface. The illustration remains clear and legible.

Did you know? Advertising keychains truly took off in France from the 1960s, driven by the rise of individual cars and the democratization of promotional items. The clown visual, for its part, was frequently used by many brands to attract attention thanks to its likeability and strong visual impact.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in vintage and advertising items.

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