Vintage advertising keychain Vichy État round blue old retro

AFW - Antique France Worldwide

Description

Vintage advertising keyring, round in shape, featuring a visible face with the inscription "VICHY ÉTAT" in white letters on an intense blue background, encircled by a double white border. The whole is protected by a transparent, smooth, and domed surface, typical of advertising keyrings made from the 1950s-1970s. The metal ring, partly visible at the top, is connected by a short chain to the decorative part, allowing easy attachment to a set of keys.

The visual composition evokes post-war advertising design codes, with a stark contrast between the deep blue and the white lettering, accentuated by a central dot. The object presents a sober aesthetic, focused on the readability of the "Vichy État" brand, famous for its mineral waters and derivative products. No superfluous motifs are visible on the shown face, giving this keyring a utilitarian and decidedly retro look.

The domed surface suggests a slight magnifying effect, characteristic of "teardrop" or "pebble" keyrings distributed by many French brands during the second half of the 20th century. The general appearance, combined with the typography and graphic style, suggests a probable manufacture between the 1960s and 1970s, although this cannot be stated with certainty.

The chain and attachment ring show a dark patina, indicative of previous use and natural aging of the metal. Some traces of wear are visible on the transparent part, particularly micro-scratches and slight surface marks, consistent with daily use.

This type of advertising keyring was frequently offered as a gift when purchasing products or distributed during promotional events. Its compact shape and clear inscription make it an emblematic accessory of vintage French merchandising, particularly associated with the world of thermal resorts and mineral water brands.

Condition

Used item, sold as is. Presence of patina on the metal, micro-scratches and signs of use on the transparent surface. The inscription remains perfectly legible. No chips or cracks visible on the shown face.

Did you know? The brand "Vichy État" refers to the mineral water exploited in Vichy, a thermal resort renowned since the 19th century. Advertising keyrings featuring thermal brands were very popular in the 1960s-70s, symbolizing the development of thermal tourism and the democratization of promotional items in France.

AFW Reassurance

Careful and fast shipping ensured by a professional seller. The item will be carefully protected to guarantee its integrity during transport.

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