Vintage RIVOIRE & CARRET keyring ravioli box retro old advertising

AFW - Antique France Worldwide

Detailed visual description

This vintage promotional keyring depicts a can of ravioli from the RIVOIRE & CARRET brand, an iconic figure in French food heritage. The object takes the form of a small cylindrical can, faithful to the appearance of a food tin, with a careful visual reproduction of the original label. On the visible side, the inscription "RAVIOLI" is clearly distinguishable in white letters on a red background, as well as the brand "RIVOIRE & CARRET" at the bottom on a blue background, accompanied by an image of ravioli in sauce, typical of vintage food advertisements.

The upper part of the keyring features a metal ring (silver-coloured) attached to a classic fastening system, allowing it to be easily attached to a key ring, bag, or zipper. The whole displays a glossy finish on the can part, evoking the appearance of a miniature tin, with a faithful and bright colour print on the label.

The visible surface of the keyring has no additional inscriptions or patterns other than the main advertising visual. The top of the can is also visible, light and uniform in colour, with no opening or particular relief. The texture of the object appears smooth, without apparent roughness, and the ring seems well-attached to the decorative part.

This keyring stands out for its retro style, typical of advertising objects from the mid to late 20th century. Its graphics, with vibrant colours and marked typography, evoke food communication campaigns from the 1970s-1980s. This type of keyring was often distributed as promotional material by French food brands.

The object is photographed on a white textile background, which highlights its colours and compact shape. No major defects, chips, or scratches are visible on the presented side. The overall condition appears good, with a satisfactory state of preservation for an old promotional item.

Condition

Used item, sold as is. The visible side is in good condition, with no noticeable signs of wear, scratches, or apparent discoloration.

Did you know? The RIVOIRE & CARRET brand, founded in the 19th century, is one of the oldest French companies specializing in pasta. It marked several generations with its iconic products and advertising campaigns, particularly from the 1960s to the 1980s, when the distribution of promotional items like this keyring was common to reinforce brand loyalty.

AFW Reassurance

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