Vintage RTM Ideas Competition Keyring Patinated Metal Retro Old

AFW - Antique France Worldwide

Description

Old round promotional keyring from a competition titled "Concours d'idées RTM" (RTM Idea Competition). The item consists of a silver-bordered disk with an integrated metal attachment visible at the top. The center of the keyring features a printed design on a dark blue background: a stylized yellow and red light bulb, surrounded by lines suggesting light, occupies the central part. The inscription "CONCOURS D'IDÉES RTM" is arranged in an arc at the top, in clear yellow letters. Just below, the RTM logo appears on a light blue band.

The keyring surface shows visible patination, with marks and micro-scratches testifying to its age and previous use. The overall appearance suggests an accessory from the 1970s to 1980s, typical of promotional items distributed during events or internal operations. The split ring attachment is integrated into the keyring's body, making it easy to attach to a set of keys or a bag.

This retro keyring stands out with its colorful graphics and vintage style, featuring a simple yet impactful visual design, characteristic of promotional items from the second half of the 20th century. The metal rim and central print are well-preserved despite the signs of time, making it an authentic testament to corporate communication of that era.

The visible side bears no numbering or manufacturer's mention, apart from the RTM logo and the competition text. The dominant colors are dark blue, yellow, touches of red and orange, as well as the metallic gray of the rim. No specific material is mentioned other than "patinated metal" in the keywords, confirmed by the metallic visual aspect of the border.

An ideal accessory for daily use as a keyring, it can also serve as a decorative item to display on a desk or in a workspace, recalling the history of corporate innovation competitions.

Condition

Used item, sold as is. Patination, scratches, and signs of use visible on the metal surface and central print.

Did you know? Internal idea competitions, like the one organized by RTM (Régie des Transports de Marseille), were common in French companies in the 1970s-80s to stimulate innovation among employees. Promotional items given to participants, such as this keyring, served to mark the event and encourage creativity.

AFW Reassurance

Careful shipping, secure packaging, and fast dispatch by a professional seller specializing in antique and vintage items.

Keywords: RTM keyring, vintage keyring, retro accessory, idea competition, old key holder, 70s promotional, old key holder, patinated metal, corporate souvenir, RTM badge, vintage promotional item, retro gift