{"product_id":"porte-cles-vintage-safran-l-etoile-france-publicitaire-retro-jaune-bleu","title":"Vintage keychain Safran l'Étoile France advertising retro yellow blue","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e  \nThis vintage advertising keychain features a triangular shape with rounded corners, a thick, domed body, and a smooth surface. In the center of the keychain, a blue six-pointed star bears the inscription \"SAFRAN L’ÉTOILE GARANTI PUR\" in perfectly legible white letters. The background of this star is bright yellow, framed by a translucent border that gives the object a sense of depth. The metal ring at the top allows for easy attachment of keys or other accessories, and its silver appearance is reminiscent of classic keychains from the second half of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eThe graphics, color arrangement, and typography clearly evoke a production from the 1960s to 1970s, a period when such advertising objects were frequently produced for French food brands. The visible side does not feature any additional decorative patterns, apart from the central star and the distinctive yellow and blue colors. The support appears to be made of a transparent synthetic material, offering good protection for the advertising print inserted inside.\u003c\/p\u003e\n\n\u003cp\u003eThe text \"SAFRAN L’ÉTOILE GARANTI PUR\" indicates that this is a promotional item for the saffron brand L’Étoile, whose star-shaped logo was characteristic. This type of keychain was often given as a gift with purchases or distributed in specialized stores to build customer loyalty. The inscription has remained highly legible, and the colors on the visible side remain vibrant and clear.\u003c\/p\u003e\n\n\u003cp\u003eThe metal bale and ring are clearly visible, with no apparent oxidation in the photo. The plastic surface shows some minor scratches from use, typical of an object that has been handled, but there are no chips or cracks on the exposed side. The overall appearance remains consistent, with a shiny finish and a slightly domed effect.\u003c\/p\u003e\n\n\u003cp\u003eThe original shape, the combination of bright colors, and the retro logo make this keychain a representative testimony to food advertising in France in past decades. It falls within the tradition of utilitarian and decorative promotional gadgets, particularly sought after for their graphic aesthetics and their connection to the history of French brands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e  \nUsed item, sold as is. Some superficial signs of wear and micro-scratches visible on the transparent surface. The inscription remains clearly legible, and the colors are vibrant. The metal ring is functional and shows no apparent deformation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e  \nIn the 1960s and 1970s, many French food brands like Safran L’Étoile used advertising keychains as a loyalty tool. These objects were frequently made of injected plastic, a technique that allowed for original shapes and the insertion of logos or slogans inside the transparent material, thus ensuring good durability of the colors and visuals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e  \nFast shipping and careful packaging ensured by a professional seller. Items are handled with the utmost care to guarantee their arrival in the best possible condition.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, keychain France, food advertisement, Safran L’Étoile, retro keychain, advertising gadget\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54318644461895,"sku":"3132d148-068e-4927-9c5d-7f8097b69114","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_d4a490ad-7f11-4385-8af2-4b258678f09d.jpg?v=1783627607","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-safran-l-etoile-france-publicitaire-retro-jaune-bleu","provider":"AFW","version":"1.0","type":"link"}