Vintage Saupiquet metal and resin advertising keyring retro 70s

AFW - Antique France Worldwide

Description

Old advertising keychain from the Saupiquet brand, visible on the front. This model has a slightly trapezoidal shape with rounded corners, with a main body made of transparent resin with a beige/grey marbled effect, revealing a colorful advertising insert. The insert features a bright yellow background, a stylized character wearing a white toque and a red apron, holding a can. The inscription "Saupiquet" appears in white letters on a black background, accompanied by the slogan "c'est la conserve..." (it's the canned food...) at the bottom, on an orange background. The whole design evokes the typical graphic design of the 1970s.

The metal bail and keychain ring are securely attached to the upper part of the pendant, with a short-link chain also made of metal, consistent with the advertising models distributed by food brands of that period. The shiny appearance of the resin highlights the advertising visual, while the transparency suggests a slight depth effect around the central insert.

The visible front side has no other inscriptions or apparent manufacturer's mention. The front surface appears in good general condition, with no deep scratches or missing parts visible in the provided photo. The visual print remains clear and easily legible, and the colors have remained vibrant despite the object's age.

This type of advertising keychain was frequently offered during promotions or as a gift with in-store purchases, contributing to the notoriety of iconic canned food brands in France. The combination of molded resin and the colored insert perfectly illustrates the manufacturing processes used in advertising objects of the 60s-70s.

Condition

Used item sold as is. The whole shows a slight patina of use, with no apparent structural defect on the visible side. No cracks or chips are detectable on the front surface according to the photo.

Did you know? The Saupiquet brand, founded in 1891 in Nantes, is one of the historical pillars of canned fish in France. Advertising keychains featuring the brand accompanied the rise of mass advertising in the 1970s, a period when these objects were mass-produced to build customer loyalty.

AFW Reassurance

Careful packaging and fast shipping are guaranteed by a professional seller specializing in antique and advertising items. Each item is handled with rigor to ensure a reliable shopping experience.

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