Vintage keychain SBA France brown retro advertising 70s ball

AFW - Antique France Worldwide

Description

Old advertising keychain, representing a stylized football in relief. The main part of the keychain is a brown sphere, molded with ribs evoking the classic panels of a vintage soccer ball. On the visible part, "SBA" and "FRANCE" are clearly inscribed in capital letters, directly molded into the material. The whole is connected to a silver metal ring via a rigid spring chain, typical of promotional keychains from the 1970s.

The visual highlights a smooth surface, with a matte appearance on the ball and a glossy finish for the metal part. The ball has a uniform color, with no additional pattern or apparent wear on the visible side. The attachment system is a flat ring with a side opening, solidly connected to the sphere by a short molded attachment. No other markings or logos are visible on this side.

This model immediately brings to mind keychains offered during advertising campaigns or sporting events in France. The style of the ball, with its raised seams, recalls the leather balls used in the mid-20th century, reinforcing the retro aspect of the object. The object stands out for its simple design and legibility, with clear and unadorned typography.

The staging against a background of varnished wood and old decorative objects highlights the vintage character and patina of the keychain, although no trace of oxidation or major defect is observable on the photographed side. The whole remains in very good visual condition, with an unscratched surface and a functional attachment.

Condition

Used item, sold as is. The metal ring and chain are shiny, with no obvious signs of rust on the visible side. The ball has a uniform surface, with no apparent cracks or chips on the photo side.

Did you know? Football-shaped advertising keychains began to flourish in France in the 1960s-1970s, often produced in large series by specialized manufacturers such as SBA. These objects were frequently distributed by brands during national or local sporting competitions, becoming true witnesses to the popular history of French football.

AFW Reassurance

Fast shipping and careful packaging, ensured by a professional seller specializing in antique and advertising items.

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