{"product_id":"porte-cles-vintage-sieces-bienaise-paris-publicitaire-translucide-retro","title":"Vintage SIECES BIENAISE Paris advertising translucent retro keychain","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keyring, rectangular with rounded edges, featuring a translucent finish. The item prominently displays the brand \"BIENAISE\" with the address \"54, rue Petit, PARIS\" clearly printed on the front. The upper part features the word \"SIECES\" in a box, as well as a graphic motif composed of a stylized blue triangle and a red circle, typical of French advertising design from past decades.\u003c\/p\u003e\n\n\u003cp\u003eThe surface of the keyring shows authentic wear, with visible marks and micro-scratches, consistent with prolonged use. The metal ring attached to the top allows it to be connected to a classic set of keys. The slightly yellowed appearance and the patina of the plastic suggest manufacturing prior to the 1990s, characteristic of advertising items distributed by Parisian businesses in the second half of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eThe graphics, combining colored geometric shapes and bold typography, evoke the style of the 70s-80s, a period during which advertising keyrings were a common medium for local business communication. The inscription \"BIENAISE\" in black capital letters on a translucent background ensures good visibility, while the logo adds a touch of dynamism to the visual.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring is presented in an environment evoking a classic interior, placed on a varnished wooden piece of furniture, highlighting its retro character and authenticity. No details of the back or side faces are visible in the photo, so the analysis focuses exclusively on the exposed front face.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Traces of wear, scratches, and patina visible on the front. The print remains legible, the attachment ring appears functional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Translucent plastic advertising keyrings experienced a particular boom in France from the 1960s onwards, a period when many local and national businesses used this practical and economical medium to build customer loyalty. Today, they have become witnesses to the commercial graphics of their era.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFast shipping and careful packaging by a professional seller, specializing in authentic antique and advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keyring, retro keyring, vintage keychain, French advertising, translucent keyring, BIENAISE Paris, 70s goodies, advertising keyring, plastic keyring, old French keyring, key ring accessory, company logo keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54314237657415,"sku":"897d8300-08f3-4b6c-81a8-6d6c43529f98","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_7d7e81e3-936f-476d-93fa-4ee96710d0ec.jpg?v=1783569065","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-sieces-bienaise-paris-publicitaire-translucide-retro","provider":"AFW","version":"1.0","type":"link"}