{"product_id":"porte-cles-vintage-sipratic-annees-70-accessoire-publicitaire-retro","title":"Vintage 70s Sipratic keyring, retro promotional accessory","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis old advertising keychain highlights the brand \"Sipratic\", clearly visible on the front with white lettering on a black background, itself framed by a wide yellow band. The object has a characteristic trapezoidal shape, typical of promotional accessories from the late 60s and 70s. The visible surface has a slightly patinated matte appearance, with a visual effect evoking a grayed or metallic finish, although the precise material cannot be identified with certainty from the photo.\u003c\/p\u003e\n\n\u003cp\u003eThe central part of the keychain attracts the eye with its simple but impactful graphic design: the \"Sipratic\" lettering is displayed in geometric characters, typical of the industrial design of the period, and stands out perfectly against the contrasting background. The bright yellow frame accentuates the advertising effect and gives an instantly recognizable retro look.\u003c\/p\u003e\n\n\u003cp\u003eThe classic keychain ring is connected to the medallion by a single link chain, ending with a metallic spring clasp. No other pattern, logo, or decoration is visible on the front. The whole is presented on a slight incline, which allows for a good appreciation of the general shape and design consistency.\u003c\/p\u003e\n\n\u003cp\u003eThis vintage keychain is typical of promotional items distributed in the 70s, by industrial companies as well as in the automotive or technical sector. The sober aesthetic and color palette clearly indicate a production from this era, reinforced by the style of the logo.\u003c\/p\u003e\n\n\u003cp\u003eThe front surface shows some traces of use and a slight patina, signs of a used object that has passed through the decades. No major chips or structural defects are visible in the provided photo. The overall condition is consistent with the age and function of this type of retro advertising accessory.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is, with visible traces of use and patina due to age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Promotional keychains gained popularity in France from the 1950s-1970s, thanks to the democratization of cars and the proliferation of promotional items. They became visibility tools for industrial and technical brands, which carefully designed their graphics to make a lasting impression in daily life.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour order benefits from careful packaging and fast shipping by a professional seller, specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, retro accessory, advertising keychain, Sipratic, 70s, object advertising, promotional keychain, old advertising, vintage keyring, retro promotional item, logo keychain, 1970s accessory\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54319375941959,"sku":"24846b5e-3acc-4c2d-abec-fce1b0f3ba75","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_f151f6fe-424c-4ae9-ba75-e7c839063507.jpg?v=1783657909","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-sipratic-annees-70-accessoire-publicitaire-retro","provider":"AFW","version":"1.0","type":"link"}