Vintage TOTAL advertising keychain metal and resin 70s retro

AFW - Antique France Worldwide

Description

TOTAL brand advertising keychain, typical of the second half of the 20th century, probably from the 70s based on the graphics and logo style. The object features a silver-plated metal structure with a chain and a spring-loaded carabiner, connected to a square-shaped pendant with rounded corners. This pendant, made of transparent ribbed resin, encases a miniature in relief representing a TOTAL oil can, topped with the inscription "TOTAL" in red and the French oil brand's iconic blue, white, and red logo. The mention "huile pour moteurs" (engine oil) is also visible on the lower part, accompanied by the word "autographe" (autograph) in italics.

The keychain boasts a retro aesthetic true to the gas station promotional items of the era, with a glossy finish and relief effects on the internal decoration. The ensemble gives it both a utilitarian and decorative appearance, typical of automotive accessories distributed by major oil groups in the 1970s.

The metal part shows a smooth surface with a slight patina indicative of its age, without obvious oxidation visible on this side. The carabiner operates by pressure and remains securely attached to the chain. The transparent resin shows some signs of use and micro-scratches, common on this type of old object, without apparent chipping on this side.

The visible side displays vibrant colors: red, blue, and white, contrasting with the translucent ribbed background. No additional markings or inscriptions are visible on this view.

This vintage TOTAL keychain is for anyone who appreciates retro advertising design and accessories related to the history of automobiles and fuels in France.

Condition

Used item sold as is. Shows signs of use and a patina consistent with its age. Functional carabiner, well-preserved internal decoration on the visible side.

Did you know? The TOTAL brand was created in 1954 and for a long time offered promotional items, especially keychains, to build customer loyalty at gas stations. These accessories were often made of molded resin with miniatures of the brand's flagship products, which are now highly sought after for their design representative of French industrial aesthetics during the "Trente Glorieuses" (Thirty Glorious Years).

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique and vintage items.

Keywords: antique keychain, vintage keychain, TOTAL keychain, petrol advertising, retro car accessory, resin keychain, 70s promotional item, TOTAL keyring, metal keychain, gas station advertising, TOTAL oil keyring, French advertising keychain