Vintage Viandox mug miniature advertising retro metal and plastic keyring

AFW - Antique France Worldwide

Visual Description

This vintage promotional keychain features a charming miniature replica of a cup, suspended from a metal link chain connected to a classic ring. The pale yellow cup has a matte finish and displays a partially visible blue inscription: "VIANDOX", typical of promotional items from the mid to late 20th century. The item combines a metal top part (ring and chain) with a molded plastic decorative part, consistent with the utilitarian and advertising aesthetics of the era.

The cup's shape is rounded with a side handle, faithfully reproducing a coffee or bouillon cup model, which enhances the realistic miniature effect. The bright blue, capital letter lettering contrasts sharply with the yellow background, accentuating the readability and promotional nature of the item. No other pattern, decoration, or logo is visible on the presented side.

The metal chain, composed of oval links, securely connects the miniature part to the main ring, designed to hold keys or be attached to a keyring. The overall appearance clearly suggests manufacturing from the 70s-80s, a period when this type of promotional goodie was widely distributed by French food brands.

The condition of the item shows slight signs of use on the plastic surface of the cup, indicating natural patina without apparent chips or breaks. The metal of the ring and chain shows slight superficial oxidation, typical of old, handled objects.

Condition

Used item and sold as is. Shows normal signs of use for its age, with no visible structural defects on the shown side.

Did you know? Viandox is an iconic French liquid condiment brand, launched in 1910 and long associated with popular cuisine. Promotional items like this miniature cup keychain were frequently distributed in the 1970s-80s to promote the brand to consumers, illustrating the importance of "goodies" in the marketing strategy of French food brands at the time.

AFW Reassurance

Your order will be processed with professional care: secure packaging and fast shipping from France, by a seller specializing in antique and vintage items.

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