Vintage Citroën DS Pinder car keyring, metal and resin promotional item

AFW - Antique France Worldwide

This vintage advertising keychain features a visible side adorned with a black illustration of a Citroën DS station wagon, recognizable by its iconic silhouette, on a yellow background. The inscription "PINDER" is clearly visible on the side of the vehicle, referring to the famous circus. The object consists of a rectangular medallion with rounded edges and a transparent surface that reveals the printed image inside. The transparency of the casing, typical of 1960s-70s keychains, suggests it was made of resin cast around the advertising insert, completed by a twisted chain and a metal ring, as indicated by the keywords.

The keychain is equipped with a metal spring snap hook, connected by a twisted link chain, offering easy handling and a robust attachment for keys. The overall finish is shiny, with no decorative patterns on the medallion's edge. The imagery, color choices, and graphic style are characteristic of advertising items distributed by brands or companies during the second half of the 20th century.

The visual of the Citroën DS station wagon, an iconic vehicle used by the Pinder circus for its tours, gives this keychain a strong retro identity, reinforced by the black on yellow contrast. No other text, logo, or graphic detail is visible on this side. The overall condition of the item, according to the photo, shows some traces of use and a light patina on the metal, attesting to its vintage authenticity.

This advertising keychain is ideal for daily use or as a decorative accessory on a keyring, a bag, or placed on a desk. Its retro design, automotive theme, and connection to the world of the circus make it a charming item for collectors of old advertising items and souvenirs related to popular French history.

Condition
Used item, sold as is. Visible traces of use on the metal and resin. The illustration remains clear and legible. See photo for precise details of the visible side.

Did you know? The Citroën DS station wagon was frequently used by the Pinder circus for logistics and transport during its tours in France during the 1960s and 1970s. Advertising keychains were common promotional items at the time, often made of cast resin with a paper insert, and distributed by companies to build customer loyalty or mark an event.

AFW Reassurance
Careful packaging and fast shipping. Professional seller specializing in advertising and vintage items.

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