Vintage Wigg Chewing Gum keychain rare old collectible advertisement

AFW - Antique France Worldwide

Description

Old advertising keychain, elongated oval shape, with a domed translucent face. The central part displays a printed visual in red and yellow tones, with the inscription "WIGG" in black letters on a yellow star, accompanied below by the text "Chewing Gum" in yellow. This keychain evokes the promotional items of confectionery brands, typical of the 1960s-1970s in Europe.

The upper ring, connected by a small twisted chain to the main part, is made of dark-finished metal, probably ferrous, with no apparent gilding or chrome plating visible in the photo. The whole offers a retro style that corresponds to the advertising trends of the vintage years, with an impactful graphic design and bold colors.

The surface of the keychain shows a visible patina, with traces of wear, micro-scratches, and some marks, testifying to past use. The inner visual remains legible despite a slight tarnishing of the transparent support that frames it. The metal attachment also shows signs of superficial oxidation, typical of old handled objects.

This item is a representative example of advertising goodies distributed by chewing gum brands, here "WIGG," which used the keychain as a communication medium for consumers. It stands out for its domed design, compact size, and graphic design typical of the second half of the 20th century.

The photograph highlights the main face, with no visibility on the back or any other possible markings. No details on the exact material of the body are given in the keywords or the image, but the finish evokes an old translucent plastic, without being able to affirm it.

Condition

Used item and sold as is: wear and tear, patina, scratches and marks visible on the transparent part, slightly tarnished inner visual, superficial oxidation of the metal attachment. See photo for precise condition details.

Did you know? Advertising keychains experienced a major boom in Europe in the 1950s-1970s, particularly in France, where they were used both to build customer loyalty and to strengthen the notoriety of food brands like Wigg. Some models distributed in bakeries or kiosks have become iconic for their graphic design and current rarity.

AFW Reassurance

Fast shipping, careful packaging and tracked delivery by a professional seller specializing in antique and vintage items.

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