Vintage Charlot Aubervillier advertising yogurt keyring old metal

AFW - Antique France Worldwide

Description

This vintage promotional keychain features a small reproduction of an old yogurt pot, typical of mid-20th-century food advertising. The item has a conical shape with a slender side handle, faithfully reminiscent of traditional yogurt pots used in dairies. Its surface has a patinated metallic finish, with visible signs of wear and slight alterations that enhance its retro charm.

The visible side of the keychain is adorned with a promotional inscription in red and blue letters, reading "YAOURT = SANTE CHARLOT Aubervillier" (YOGURT = HEALTH CHARLOT Aubervillier), typical of French food advertisements of the era. The graphics and typography recall the visual codes of the 1950s-1960s, with an aged print and some parts partially erased by time. There is also a stylized floral decoration in blue on the bottom of the pot, adding an extra decorative touch.

The keychain's dark-colored handle appears to be fixed to the side of the pot, allowing practical use for attaching keys or accessories. The entire item displays a beautiful, authentic patina, with rub marks, small scratches, and traces of oxidation, characteristic of old promotional items that have been circulated. The overall appearance suggests a promotional accessory distributed by the Charlot brand, specializing in yogurt and based in Aubervilliers.

This keychain is a representative example of vintage French food advertising, valued for its evocative design and authenticity. The item, with its shape and decoration, immediately catches the eye of enthusiasts of old advertising objects and everyday life souvenirs.

Condition

Used item, sold as is. Shows visible signs of wear, including missing print, scratches, and a pronounced patina. The overall structure remains stable and the main inscription remains legible.

Did you know? Promotional food keychains appeared massively in France in the 1950s-1960s, often produced in limited series to promote local dairy or grocery brands. The Charlot company, located in Aubervilliers, used this type of medium to build customer loyalty by associating its name with an everyday object.

AFW Reassurance

Fast shipping and careful packaging. You are buying from a professional seller specializing in vintage advertising items and accessories.

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