Vintage 1950s Melto Daim Meltonian Metal Advertising Display Decor

AFW - Antique France Worldwide

Description

Vintage advertising display from the Melto Daim brand, designed to showcase Meltonian liquid renovator applicator bottles. This item, typical of shoe shops and cobblers in the 1950s, is distinguished by its wire metal structure and colorful sign plate. The whole features a slender, inclined silhouette, with several vertical compartments on the front, intended to hold products for sale.

The upper part of the display is adorned with a decorative plate in red, white and blue, displaying the text:
Melto Daim
in applicator bottle
LIQUID RENOVATOR
Meltonian

The wire structure, in a cream to beige hue, shows a characteristic patina of use, with traces of oxidation, small stains and visible wear on the paint. The vertical and horizontal bars form regular compartments, suitable for shoe care products. The ensemble evokes the utilitarian and robust design of the post-war period, characteristic of sales supports from that era.

The advertising panel, fixed at the top, catches the eye with its contrasting colors and typical 50s vintage lettering. The inscriptions are clearly legible and the Meltonian brand, known for its leather and suede care products, is clearly highlighted. The item has an authentic retro look, ideal for boutique decoration, a loft or a themed display window.

Condition

Used item, sold as is. Shows signs of use, small scratches, stains, paint wear and visible oxidation areas on the metal structure. The advertising plate retains its original colors despite some signs of age.

Did you know? The Meltonian brand, founded at the beginning of the 20th century, specialized in leather and suede care products. Metal advertising displays were commonly used in the 50s to highlight new products in local shops, before the advent of modern plastic shelving.

AFW Reassurance

Careful packaging and fast shipping by a professional seller. Your item will be prepared with the utmost care to ensure its safety during transport.

Keywords: vintage advertising display, vintage display, metal store display, Melto Daim, Meltonian, 50s decor, cobbler advertisement, retro wire shelf, metal sign, renovator bottle, shoe care display, vintage shop decor, metal advertising