Vintage Yves Rocher 50-unit phone card retro lipsticks promotional

AFW - Antique France Worldwide

Description

This 50-unit advertising phone card highlights the Yves Rocher brand, iconic in the field of natural cosmetics, through a visual campaign dedicated to its "Nature" lipsticks. The visible side of the card features a colorful and dynamic design, centered on an advertisement for "new Nature lipsticks", with the inscription "IRRÉSISTIBLE!" at the top of the card. Ten lipstick tubes are fanned out, each bearing the mention "Nature", accompanied by colored swatches representing different shades. The background features green, yellow, and orange gradients, evoking a vibrant and retro aesthetic, typical of the 1990s.

The Yves Rocher logo is prominently displayed at the bottom right, while "Télécarte 50" appears at the bottom left, indicating the card's original capacity. The gold electronic chip is visible on the left side, characteristic of French telecommunications of the era. The main inscriptions are printed in red, green, and black, emphasizing the advertising aspect: "Les nouveaux rouges à lèvres Nature", "10 F seulement – Les 10 mini rouges pour révéler l’éclat de votre sourire" (The new Nature lipsticks, only 10 F - The 10 mini lipsticks to reveal the radiance of your smile).

The format is rectangular, with rounded corners. No information is visible regarding the back or elements not shown in the photo. The overall condition appears good based on the exposed side, with no noticeable scratches or apparent excessive wear; the surface retains a glossy appearance under light.

The graphics and color palette, combined with the type of product advertised, place this phone card in the 1990s, a period when chip cards were widely used in France and often served as promotional media for major brands.

Condition

Used item, sold as is. The visible side shows good preservation, with vibrant colors and clear inscriptions. No cracks, major scratches, or visible alterations in the photo.

Did you know? Chip phone cards, introduced in France in the 1980s, experienced a real boom in the 1990s, particularly due to limited-edition advertising issues. Yves Rocher, a specialist in plant-based cosmetics, frequently used this medium to promote its flagship products during launches or special offers.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in vintage and advertising items.

Keywords: phone card, advertising phone card, chip card, 90s, vintage card, Yves Rocher, retro cosmetics, Nature lipsticks, telecom France, collectible phonecard, 1990s advertising