Vintage Phone Card 50 units Hachette Livre Dictionary 1998 retro ad

AFW - Antique France Worldwide

Description

This vintage advertising phone card features a promotional visual for the famous Dictionnaire Hachette Encyclopédique, 1998 edition. Against a gradient blue background, the main image highlights the dictionary's cover, with the mention "Édition 98, 89F avec atlas" (1998 Edition, 89F with atlas) in yellow and red. The inscription "Offrez-vous le savoir!" (Give yourself knowledge!) appears in white handwritten letters above the visual, emphasizing the enticing aspect of the advertising campaign.

The upper corner of the card features the electronic chip typical of French phone cards, clearly visible in the image. On the left side, there is a white vertical band mentioning "Télécarte 50," indicating its capacity of 50 units, characteristic of phone cards from the late 1990s.

At the bottom right, the "Hachette Livre" logo is present, reinforcing the brand's identity. The overall design, with its bright colors and linear graphics, clearly evokes the late 90s, a period when phone cards were a common advertising medium and an everyday object.

The card's finish, smooth and slightly glossy, enhances the printed colors and the clarity of the text. No apparent defects, scratches, or major signs of wear are visible on the displayed side. The print remains clear, with all elements legible, including the small characters of the dictionary's visual.

This advertising phone card serves as a tangible testament to the era when the use of phone booths and chip cards was widespread in France. Its specific "Hachette Livre" visual makes it a sought-after item in the field of old phone cards and retro paper advertising.

Condition

Used item, sold as is. The visible side is in very good general condition, with no apparent major defects.

Did you know? The chip phone card was introduced in France in the late 1980s and experienced a golden age in the 1990s, with millions of copies produced for advertising campaigns, events, or thematic series. Advertising cards, like this Hachette Livre model, are now valuable witnesses to the evolution of communication methods before the era of the mobile phone.

AFW Reassurance

Fast and careful shipping, suitable packaging for optimal protection. You are buying from a professional seller specializing in vintage and advertising items.

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