Vintage advertising postcard The Three Ducks hotel cafe restaurant retro

AFW - Antique France Worldwide

Visual Description

This old advertising card features blue typographic printing on matte, slightly textured cardboard, typical of advertising materials from past decades. The item highlights the establishment "Les Trois Canards" (The Three Ducks), a hotel-café-restaurant located in Saint-Georges-de-Reneins (69), at a place called Port-Rivière, as clearly indicated by the text. The graphics, sober and utilitarian, use uppercase characters, with a centered layout and separations punctuated by small geometric motifs. The style evokes an advertising production from the first half to the mid-20th century, probably around the 1950s-1960s, with no modern design elements. The cardboard has straight corners, with no visible rounding, and shows no graphic illustration, focusing solely on textual information.

The text highlights the main services: shaded terrace on the Saône, pétanque courts, fried dishes, snacks at any time, Lyonnaise specialties, banquets, and meals by order. The name of the owner-chef, J. Cuenot, is printed in large characters, reinforcing the local and artisanal identity of the establishment. The short telephone number ("75") as well as the absence of a modern postal code corroborate the old and retro character of the card. The card also includes the precise address: 69 Saint-Georges-de-Reneins.

The typography used is characteristic of post-war French advertising materials, with simple and functional lettering, suitable for a local clientele. No contemporary logo or modern graphic element is visible. The item is photographed on a wooden table, with a bookshelf filled with old books in the background, which emphasizes its vintage character, but only the front of the card is visible.

The surface of the cardboard shows no apparent tears or major stains, but slight yellowing due to age can be observed, as well as a slight ripple on the edges, typical of old papers. No major creases or handwritten annotations are visible on the exposed side, making it a well-preserved advertising testament for its age.

Condition

Used item sold as is. The card shows traces of handling and slight yellowing due to age, with no visible structural defects on the shown side. No annotations or significant creases are observable on the visible side.

Did you know? The advertising card format was long used by catering and hospitality establishments in France until the 1970s to promote their local services, long before the widespread use of laminated or digital media. Short telephone numbers and the absence of a five-digit postal code are reliable clues for dating this type of document to before the 1970s.

AFW Reassurance

Fast and careful shipping, professional packaging guaranteed by AFW. Professional seller specializing in antique items and vintage advertising.

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