Old magazine Le Journal des Brodeuses 1937 embroidery retro pattern Lyon

AFW - Antique France Worldwide

Description

This old magazine, entitled Le Journal des Brodeuses, is a professional embroidery journal published in Lyon by F. Laurent. The copy shown in the photo is issue number 464, dated January 1, 1937, as indicated in the upper left corner. The cover features a floral ornamentation typical of the period's publishing, with decorative borders and a refined layout. The main title, perfectly legible, highlights its professional orientation and its roots in Lyon, a city renowned for its textile traditions.

The open page reveals content centered on embroidery patterns, including a large technical drawing for a doily or vase mat. The patterns are detailed in black and white, with dotted lines and shaded areas to guide the execution of the needlework. Several boxes specify instructions or model names, notably "Dessous de vase ou godiche" (Vase mat or coaster) and "Napperon" (Doily), accompanied by prices and references for ordering additional patterns.

The table of contents, on the left side, lists the projects offered in this issue: doilies, table runners, napkins, embroidery alphabets, and patterns for children's linen or table runners. The graphic style, fonts, and presentation are typical of professional embroidery publications from the 1930s, with great clarity in the signage and organization of content.

The overall tone of the paper is slightly yellowed, which is consistent with the age of the magazine, but the impressions, both text and patterns, remain clear and well-contrasted. No details are hidden or erased on the visible side. The spine and other pages are not visible in the image.

The note "Ne pas couper ce numéro" (Do not cut this issue) appears in the margin, emphasizing the utilitarian purpose of this periodical, intended as a lasting reference for professional or amateur embroiderers. The publisher's address, 14 rue Centrale in Lyon, is clearly legible, as is the name of the publication manager.

Condition

Used item, sold as is. The cover and visible page show signs of use and natural patina, with no major alterations observable in the photo. The impressions are legible and the patterns intact on the displayed side.

Did you know? Le Journal des Brodeuses, founded in the late 19th century, supported generations of artisans and textile creators in France. Every fortnight, it offered new patterns and technical advice adapted to evolving styles, playing a key role in transmitting the know-how of Lyonnaise embroidery.

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